An "Simulation Sex Toy" industry there are five basic competitive forces that contend potential entrants , threat of substitutes , the bargaining power of "Simulation Sex Toy" buyers , bargaining power of suppliers and existing competitors. We can supplier and buyer bargaining seen as competition from the "vertical" , while the other three forces of competition will be seen as competition from " horizontal" .From the perspective of strategic management of the "Simulation Sex Toy" company formed to see , five competitive forces jointly determine the competitive intensity and profitability of the industry. But for different industries or different periods of an "Simulation Sex Toy http://www.zhsextoy.com/products-detail.asp?cpid=315" industry , the role of the various forces are different , often a force or two forces play a dominant role , other competitive forces in a relatively minor role .