Theory of "Brand Adult Product" corporate culture originated in the United States, and the practice is in Japan. In the past, management theory and management practice, the United States has recognized the value of technology, but ignores the role of people. The productivity in the Japanese view, entirely human devotion and loyalty of the heart. What kind of a means to let staff as dedicated, loyal to the "Brand Adult Product" enterprise it? Americans think they need, but also the successful experience of the Japanese, that is - the "Brand Adult Product" corporate culture.
Managed object containing cultural factors, and culture is to penetrate any place and links of human civilization. These all affect the survival and development of "Brand Adult Product" enterprises. In the 21st century the era of the global knowledge economy, "Brand Adult Product" corporate culture will become the most important competitive strategy.
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