Promotional activities are "Brand Adult Product" companies selling products in the process of themed events, but how companies conduct promotional activities and choose what kind of promotional tools, they have to rely on market analysis in particular. In advertising, for example, commercial advertising and many types of ways, but what good what kind of advertising effectiveness, but also the need for careful analysis. Comparative advertising seems easier to impress consumers, because of which it is to highlight the theme of the product through a variety of functions and features comparing two different products. However, not all goods are suitable for use comparative advertising. Thus, when, where, and under what circumstances the "Brand Adult Product" company should use comparative advertising to promote their products, they need to be analyzed. In addition, after the dissemination of advertising to consumers on how to effect, but also through after sales records were analyzed in order to obtain the product.
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