Implementation of "Brand Adult Product" brand management is actually to build brand and thus maintain brand relationships and brand interests, and to ensure that the basic needs of the brand value of sustained growth.
In order to ensure the "Brand Adult Product" brand value and brand stability and continuous improvement, "Brand Adult Product" brand asset management provides three basic tasks: to strengthen the brand; brand and brand crisis recovery. Brand Crisis: Sources brand crisis is usually due to intense competition, changes in market conditions, unexpected events, while others are brand their own reasons, a direct impact on the brand's reputation, which in turn lead to consumer brand doubt and denial.
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