There are four key elements for "Brand Adult Product" project management, namely: stage review process and efficient decision-making, project organization's core group method, a structured product development, design technology and automated development tools. These four elements form the basis of "Brand Adult Product" product innovation management system, which for each product development project is necessary to master these elements can shorten the time to market, and accurate project schedule arrangements and improve development efficiency and avoid the wrong "Brand Adult Product" product investment.
[This paper edited by "Brand Adult Product", please indicate the source !]