A loyal customer for the performance of "Wholesale body lubricant" enterprises what does it mean if the annual rate of customer relationships to maintain a 5% increase in "Wholesale body lubricant" corporate profits likely to grow 85%; customer loyalty dropped 5 percent, "Wholesale body lubricant" corporate profits fell by 25%. From the data, improve customer loyalty will bring growth and corporate performance from the following aspects:
First: As we mentioned earlier, customer loyalty features, customers will greatly increase the frequency of purchase, they will repeat the purchase of the brand's products or services, which will lead to increased sales;
Second, loyal customers will recommend products and services to more friends, pushing them to try to buy the product or service will bring an increase in sales;
Third: relatively non-loyal customers, loyal customers for viscous products and services will be stronger, which will bring lower price elasticity, that this group is not sensitive to price, can charge relatively high, the implementation of differential pricing.
[This paper edited by "Wholesale body lubricant http://www.zhsextoy.com/products-detail.asp?cpid=122", please indicate the source !]