In the CRM implementation process, "Brand Adult Product" companies create value for customers and the customers perceive the value created by their companies do not correspond. Customer perception from the transaction to the value of their products and services a customer perceived value (Customer Perceived Value, CPV), is based on their income and paying customers overall evaluation carried out. Customer relationship management, customers choose the most valuable "Brand Adult Product" companies.
The customer purchase decision based on the perceived value maximization :
Required product / service to different customers different "Brand Adult Product" enterprises, some customers pursuit of quantity, quality and some seek to pursue some convenience. Different customers pay different set of standards, and some care to pay money, while others are time and convenience. Customers to make trade-offs based on income and pay, choose the largest customer perceived value of products and services.
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