Formation of loyal "Wholesale body lubricant" customers is the last link the customer perspective CRM value chain. Customer loyalty is the customer generates feelings of a brand, a preference for long-term and repeat purchase. Customer loyalty behavior, there are three: repeat purchase, cross-buying and customer testimonials (new customers for the "Wholesale body lubricant" company recommended that word of mouth). Repeat purchase behavior is a fundamental expression of loyalty, cross-buying and customer loyalty is an advanced form of recommendation reflects the positive attitude of the "Wholesale body lubricant" company's customers.
Through the customer point of CRM value chain analysis can help "Wholesale body lubricant" companies better understand the business and create value for the customer and the customer's perceived value of the degree is equivalent to tap the potential value of the customer, and ultimately to maximize "Wholesale body lubricant" corporate profits.
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